Why Google is Changing it's SERP Design?

Google now seems serious about the tests on their new design without the left sidebar and is changing their local results.

Why Google is Changing it's SERP Design?

We (and a few other sites) reported on this last week showing tests on how Google is testing moving the left hand navigation to the top, below the search bar. One of the suggestions then was that Google might be making room for advertising on the left side, leaving room for Google+ on the right pane, or vice versa. Now more tests show up, with bigger buttons below the drop downs. That indicates the tests really might be focussed on tablets, on which these bigger buttons and the no-sidebar look make much more sense.

This Post is Shared by Rajesh SEO Consultant Chennai, India