10 AdWords Resolutions for The New Year 2016

New Year's eve is when our hopes for the future grow to their fullest, when we are inspired to work hard and to change the world - or at least our own lives.

The motivation brought by a new beginning is certainly contagious, however, it usually short-lived. Let's be honest, sometimes it doesn't even make it through the night.

The New Year's Resolutions that I am about to share with you are not meant to be mastered in one day. These resolutions are meant to be studied, owned and progressively improve all throughout the year.

Here Are The AdWords Resolutions For The New Year - http://goo.gl/VynAT0

Linkedin Showcase Pages: Create More Brand Assets with LinkedIn Company Page

LinkedIn is a powerful tool for companies as well as individual professionals: Linked in pages rank incredibly well providing you additional reputation management assets to control your brand name search results.

Thanks to Company Pages, you can create a powerful content-rich brand asset:
An Additional Reputation Management Tool: Linkedin Company Showcase Pages

Showcase pages are the extension of company pages. They are a way to “show off” your business and its social clout. Use showcase pages to:

•     Create a dedicated page for each aspect of your business with its own message
•     Share more tightly focused content to build a relationship with some specific audiences

Read more about Linkedin Showcase Pages here at http://goo.gl/JsfWDK

Google To Shut Several Search APIs In February

 

Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15th

Google announced that they are closing several of their search APIs on February 15, 2016.

The APIs that are closing include Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search API.

Google said back in 2011 they would be deprecating those APIs and now three years later, they are taking them offline.

The alternative Google gives is the Google Custom Search API, which really isn’t much of an alternative for the APIs listed above.

Google To Shut Several Search APIs In February - http://goo.gl/ULS2H8 

6 Big Mistakes That SEO Rookies Make

When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience.

Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.

I wrote this post to help out the undergrads of SEO. Here are the six biggest mistakes that I’ve noticed SEO newbies make and how to avoid them.

6 Big Mistakes That SEO Rookies Make - http://goo.gl/Rmse4O

Google PageRank Will Probably Never Update Again

Google PageRank Will Probably Never Update Again

Someone asked a question about PageRank in today’s Webmaster Hangout.  While we had a surprise PageRank update in 2013, which was a surprise update when Google fixed something else, there hasn’t been any change since then.  But people still ask about it.

A couple things to note.  Google does use and update PageRank internally for their search rankings.  But it is specifically the external PageRank that the public sees that he is discussing.

The specific question was someone complaining they lost PageRank and haven’t seen it update after they switched from HTTP to HTTPS.  Mueller replied that it is likely that PageRank won’t ever update again.

Google PageRank Will Probably Never Update Again - http://goo.gl/OeukF0

20 AdWords Resources That All Advertisers Need

As you explore the vast world of AdWords and you extend your knowledge and experience in the world of PPC, it never hurts to have a helping hand. Plus, everybody needs somewhere to go when looking for answers.

Whether you are the most advanced practitioner or you are just starting to understand what this is all about, resources always go a long way if you want to implement a strategy, find out about a new feature, or just learn technical how-tos.

Here is a comprehensive list of helpful resources that will become your best friends! Checkout here, http://goo.gl/lgXb5Y

Want To Be Respected? Then Stop Using these 50 Phrases

Want To Be Respected?

When you're a boss, you sometimes talk a lot.

The problem might be, though, that you talk a lot of gibberish.

This can annoy your staff to the point at which they think you're not worth listening to. Which might just affect your ambitions.

Here, then, is a new survey in which  British employees declared their 50 most annoying phrases that come out of bosses' mouths.

It was commissioned by SPANA, an organization that offers free veterinary care for animals in developing countries.

As we first run down the list of the worst 10, please spend your day monitoring how many of these phrases you use. Then repent.

Want To Be Respected? Read more here, http://goo.gl/moGw8I

11 Skills That Will Make You Successful In A Content Marketing Career

11 Skills That Will Make You Successful In A Content Marketing Career

“What are you ever going to do with that?”

That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question.

I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability. I can promise you that as I got older and there was more distance from my college graduation, I fretted less.

Because in the ensuing years, I learned that the answer to that question was: quite a lot.

Sometimes a skill is not just a skill. That’s what you’ll discover as you work toward a successful content marketing career.

Read more about content marketing career at, http://goo.gl/ZmaJwk

How Brands Execute Truly Awesome Tactics for Email Marketing

Awesome Tactics for Email Marketing

Emails rarely inspire awe. Typically, the responses they elicit are more akin to, "Ack! Not another email from that company. Off to spam you go!”

Some companies, however, are completely re-imagining what email marketing can do and what it should be about. These companies don't believe email marketing is about direct sales; rather, it’s about delivering value that’s relevant, consistent, useful, timely, and personal. Basically, these brands are writing emails you actually want to read.

It sounds like something that should be simple to pull off, but it’s not.

For more information, Checkout here, https://goo.gl/TC0AHX

Google's Motorola Now Became Lenovo's Product

Google announces the surprise sale of its Motorola Mobility unit, which it bought in 2012, to Chinese computer maker Lenovo for $2.91bn.