LinkedIn is a powerful tool for companies as well as individual professionals: Linked in pages rank incredibly well providing you additional reputation management assets to control your brand name search results.
Thanks to Company Pages, you can create a powerful content-rich brand asset:
An Additional Reputation Management Tool: Linkedin Company Showcase Pages
Showcase pages are the extension of company pages. They are a way to “show off” your business and its social clout. Use showcase pages to:
- Create a dedicated page for each aspect of your business with its own message
- Share more tightly focused content to build a relationship with some specific audiences
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