Sunday 7 February 2016

The Ultimate Guide to Gmail Sponsored Promotions

If you’ve been wondering exactly how to advertise on Gmail, then this guide is for you! I’ll be covering pretty much every aspect of Gmail Sponsored Promotoions (GSP), from targeting and strategies, to ad creation, reporting and optimisation. Whether you’ve already tested GSPs or you’re brand new to them, this guide will provide insights and tips that can help you get the most out of them.Each section of this post is clearly headed so you can skip to the bits that you’d like to know about, and if you haven’t got time to read this now you can bookmark if for reference later!

I’ll be covering:

  • What are Gmail Sponsored Promotions?
  • How much do Gmail Sponsored Promotions cost?
  • Where do Gmail Sponsored Promotions appear? (devices, and account types)
  • Why use Gmail Sponsored Promotions? (the benefits and when they work best)
  • What Gmail Sponsored Promotions targeting options?
  • Strategies and tactics for using Gmail Sponsored Promotions
  • Gmail Sponsored Promotions ad specs: formats, image sizes, and character limits
  • Ad Types for Google Sponsored Promotions
  • Tips for using Google Sponsored Promotions
  • Industries that can’t advertise using GSPs (it’s not just the usual AdWords restrictions)
  • Gmail Sponsored Promotions Reporting
  • Setting up Gmail sponsored promotions

What are Gmail Sponsored Promotions?

They’re ads that appear in users Gmail inbox’s, above their emails. Cleverly designed to look like an email, they expand to a full add (in a variety of formats) once clicked.

Here’s an example from my inbox:



The Ultimate Guide to Gmail Sponsored Promotions

How much do Gmail Sponsored Promotions cost?

You are charged on a cost per click basis for GSPs, however the click is counted as any interaction with your ad, not necessarily a click to your website. For example if a user clicks the teaser ad and it expands into the larger full image ad you will be charged for that click. You only pay for the first click however, so if they then click through to your website, it doesn’t cost anything.

Where do Gmail Sponsored Promotions appear?

Gmail Sponsored Promotions appear in both mobile and desktop devices, with mobiles allowing for one ad spot, and desktop allowing for two.

The ads appear under the promotions tab of Gmail accounts, however this shouldn’t deter you from using them as Gmail automatically sorts users mail into tabs so many genuine emails land in the promotions tab and it’s not just a tab filled with ads and junk!

Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts.


Why use Gmail Sponsored Promotions? - Find out full story here, http://goo.gl/omyiGq

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