Thursday, 19 May 2016

21 Insightful Tips To Drive Traffic To Your Website in 2016

21 Insightful Tips To Drive Traffic To Your Website in 2016

Website traffic is a huge problem for many businesses. They have the great product or service, but they just can’t seem to get the traffic to flow to their website. To solve this problem, I decided to ask 21 marketers for their best tip on driving traffic to a website in 2016. Their answers might not be what you expect…

Tip #1: Guest Publishing

Tommy O’Shaughnessy, an inbound marketing strategist at Gorilla 76, thinks that guest publishing is one of the most underrated techniques for website traffic generation:

    When I say guest publishing, I’m referring to writing for high quality industry publications in your niche. It’s a step above guest blogging, because you’re actually reaching your target audience with this type of content, instead of using a shot gun approach (which is what guest blogging usually devolves into).

    By placing a strategic link to some high quality content on your site, you’ll get the SEO benefit (link juice) from the authoritative publication, as well as any referral traffic that comes knocking. You’re tapping into an audience that already exists on another platform, and driving them to your website with good content.

Tip #2: Video Marketing

Kent Lewis, the President & Founder of Anvil, believes that video marketing will be their biggest source of traffic in 2016:

    Our goal at Anvil is to secure at least 1 top tier client via our video marketing efforts. Late last year, we invested in an interview with Kathy Ireland on her show Worldwide Business with kathy ireland.

    We plan to leverage strategies and tactics outlined [in this article] to get the video in front of target brands worldwide (including adding a promotional link from our home page and driving traffic via paid search ads).

Tip #3: Influencer Marketing

Tanner Rankin, the CEO of Source Approach Inc., thinks that influencer marketing will be of vital importance for traffic and business growth in 2016:

    In 2016, a focus on influencer marketing will be extremely important for product and service based businesses as a key traffic driving tool that will drive not only traffic, but traffic farther along the sales funnel that should be closer to converting. Identifying key influencers in your niche through tools like Moz’s Followerwonk or BuzzSumo is a great place to start.

    They will have valuable credibility and sway over your leads and traffic coming from them will be more valuable. Your next step is outreach to said influencers, making an arrangement where they will promote your product or service through their channels.

    This could be free product, percent of sales, recurring monthly payment, anything. Influencers with mass followings are pro’s at this and usually have media packages that tell you what they expect. These campaigns are cost effective, have high conversion rates, and are very measurable.

Tip #4: Combining Your Online Marketing Efforts

Meredith Davis, the Founder and Chief Strategist for Excelerate Online, says that marketers should combine their internet marketing strategies to form the “bigger picture”:

    Driving traffic in 2016 is becoming more about building a strategy that uses a combination of your online marketing efforts versus creating a separate strategy for each tactic. For example, try combining the use of content marketing, social media marketing and email marketing to build a consistent flow of traffic that will keep coming back.

    My favorite digital marketing strategy right now involves the use of 1) valuable blog posts, 2) Facebook advertising that drives traffic to those blog posts, 3) capturing emails on those blog posts or lead pages, and 4) creating an automated email series that goes out to your new email subscribers periodically with links driving traffic back to your website.

    Additionally, you can use all the traffic from your Facebook ads to re-target more specific call-to-actions, promotions and lead generators. The key for this strategy is to provide valuable content the user can use, for free, and in return, this will boost your credibility, boost your traffic and optimize your web presence.

Tip #5: Understand Your Customers’ Moments

Matt Roberts, Founder and Chief Strategy officer at Linkdex, said that you first need to (really) know your target niche and the people in it in order to write “traffic-enticing” content:

    It’s critical to understand the moments your customers go through and the content they want to read. You can then build a content strategy around them. For example, for complex financial services like life insurance, most search volume is around information seeking moments.

    This means having the best and most informative content that explains what life insurance is and that has definitions, jargon and options explained is essential. As consumers move through to other moments, the same process works. Understanding and planning for moments ensures your content is there, visible and performant.

Read more tips at,

Thursday, 12 May 2016

6 Essential Components Of An Effective B2B Online Marketing Plan

6 Essential Components Of An Effective B2B Online Marketing Plan

How to Reach out to the Ultimate Decision Makers on LinkedIn?

How to Reach out to the Ultimate Decision Makers on LinkedIn?
How to Reach out to the Ultimate Decision Makers on LinkedIn?

  • Search for connections and request an introduction. LinkedIn’s connection hierarchy helps keep the platform exclusive and professional. Find a common connection between you and the profile you want to connect with, and request an introduction.
  • Join groups and participate in discussions. There are various groups you can join in on LinkedIn, and getting engaged in a group is one of the easiest ways to connect with people without the need for a shared connection. Make sure to be helpful and authentic and always engage on topics that you’re genuinely interested in.
  • Check out who’s viewed your profile. Make it a habit to check who’s viewed your profile on LinkedIn. You can take it one step further and message anyone who’s taken a peek at your profile to see if you can help them with anything. This is a great way to start a conversation and create a new connection.
  • Play fair when building your lead list. Always ask to be introduced to people who do not know you. Adding people left and right without actually knowing them, or worse, when you have no shared connections at all, will make you seem untrustworthy.
  • Stay active and relevant. Staying active on LinkedIn doesn’t just mean adding people every day. Nurture potential leads by publishing relevant, timely, and informative content. This will remind people why they connected with you in the first place. Use your editorial calendar to help ensure that your LinkedIn campaign is at the top of its game.

Sunday, 21 February 2016

The 101 Most Useful Online Websites

These sites solve at least one problem really well and they all have simple web addresses
(URLs) that you can easily memorize thus saving a trip to Google.

1. – record movies of your desktop and send them straight to YouTube.
2. – for capturing screenshots of web pages on mobile and desktops.
3. – shorten long URLs and convert URLs into QR codes.
4. – find the original URL that's hiding behind a short URL.
5. qClock – find the local time of a city using a Google Map.
6. – copy special characters that aren't on your keyboard.
7. – a better search engine for twitter.
8. – create flowcharts, network diagrams, sitemaps, etc.
9. – the best place to find icons of all sizes.
10. – download templates, clipart and images for your Office documents.
11. – the easiest way to setup email reminders.
12. – scan any suspicious file or email attachment for viruses.
13. – gets answers directly without searching - see more wolfram tips.
14. – print web pages without the clutter.
15. – reformats news articles and blog content as a newspaper.
16. – a search engine for RSS feeds.
17. – a simple online timer for your daily needs.
18. – if a site is down due to heavy traffic, try accessing it through coral CDN.
19. – pick random numbers, flip coins, and more.
20. – lets you can quickly edit PDFs in the browser itself.
21. – Preview PDFs and Presentations directly in the browser.
22. – simultaneously upload videos to YouTube and other video sites.
23. – your virtual whiteboard.
24. – share you email address online without worrying about spam.
25. – now get read receipts for your email.
26. – visualize and compare the size of any product.
27. – quickly determine the font name from an image.
28. – a good collection of open source fonts.
29. – find data hidden in your photographs – see more EXIF tools.
30. – broadcast events live over the web, including your desktop screen.
31. – helps you search domains across all TLDs.
32. – design from scratch or re-model your home in 3d.
33. – share you screen with anyone over the web.
34. – recognize text from scanned PDFs - see other OCR tools.
35. - Track flight status at airports worldwide.
36. – for sharing really big files online.
37. – best-sellers on all subjects that you can download for free.
38. – check your writing for spelling or grammatical errors.
39. – easily highlight the important parts of a web page for sharing.
40. – work on the same document with multiple people.
41. – planning an event? find a date that works for all.
42. – a less confusing view of the world time zones.
43. – the perfect tool for measuring your site performance online.
44. – print music sheets, write your own music online (review).
45. - chat with your buddies on Skype, Facebook, Google Talk, etc. from one place.
46. – translate web pages, PDFs and Office documents.
47. – create paintings and sketches with a wide variety of brushes.
48. – discover new sites that are similar to what you like already.
49. – quick summarize long pieces of text with tag clouds.
50. – create mind-maps, brainstorm ideas in the browser.
51. – get color ideas, also extract colors from photographs.
52. – share your photos in an album instantly.
53. – when your friends are too lazy to use Google on their own.
54. – when you need to find the name of a song.
55. – automatically find perfectly-sized wallpapers for mobiles.
56. – send an online fax for free – see more fax services.
57. – get RSS feeds as an email newsletter.
58. – quickly send a file to someone, they can even preview it before downloading.
59. – transfer files of any size without uploading to a third-party server.
60. – setup a private chat room in micro-seconds.
61. – create text notes that will self-destruct after being read.
62. – track the status of any shipment on Google Maps – alternative.
63. – when you need to raise funds online for an event or a cause.
64. – find if your favorite website is offline or not?
65. – find the other websites of a person with reverse Analytics lookup.
66. – find the web host of any website.
67. – found something on Google but can't remember it now?
68. – an online audio editor that lets record, and remix audio clips online.
69. – create a temporary web page that self-destruct.
70. – find definitions of slangs and informal words.
71. – consult this site before choosing a seat for your next flight.
72. – download stock images absolutely free.
73. – view very high-resolution images in your browser without scrolling.
74. – quickly create custom Google Maps online.
75. – quickly setup email reminders for important events.
76. – Picnik is offline but PicMonkey is an even better image editor.
77. – you can ask or answer personal questions here.
78. – an excellent layer-based online image editor.
79. – find if that email offer you received is real or just another scam.
80. – master touch-typing with these practice sessions.
81. – send video emails to anyone using your web cam.
82. – create timelines with audio, video and images.
83. – make a movie out of your images, audio and video clips.
84. – check the trust level of any website.
85. – a beautiful to-do app that looks like your paper dairy.

86. – you'll need this when your bookmarked web pages are deleted.87. – quickly capture effective notes during meetings.
88. – Watch YouTube channels in TV mode.
89. – quickly create a video playlist of your favorite artist.
90. – Send tweets longer than 140 characters.
91. – create a free and simple website using your Dropbox account.
92. – find the technology stack of any website.
93. – research a website from the SEO perspective.
94. – broadcast live audio over the web.
95. – bookmark online videos and watch them later (review).
96. – add QR codes to your documents and presentations (review).
97. – the easiest way to write short text notes in the browser.
98. – send rich-text mails to anyone, anonymously.
99. – hire people to do little things for $5.
100. – easily manage your online files on Dropbox, Google Docs, etc. – create a connection between all your online accounts.

Tuesday, 9 February 2016

How To Get More Followers With 21 Ways That Will Boost Your Social Media Traffic

How on earth do they do it? How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans?

It feels like social media followers just flock to these people, naturally, with no effort from them whatsoever. And all the while, you’re here, working your backside off, just to pick up a follow or a like or a mention from someone.

It’s frustrating, isn’t it?

But today, that frustration is going to melt away. You’re about to learn how to get more followers on your social networks in a very scientific way. And you’re going to unlock those “industry secrets” that are going to skyrocket you to more people, better conversions, and better customer experiences.

Here we go…

1. Post After Lunch To Reach More People

Post After Lunch To Reach More People

Research from Chartbeat shows 3 p.m. to 1 a.m. is the optimal time to share on social media, with social traffic being at its highest in the late afternoon:

While there is still mileage in posting through the morning (more on that next), schedule the updates you want to convert most with, like blog posts, in this time window.

2. Find The Best Times For You To Share To Social Media

It’s a generality to say that posting in the afternoon is the best way to grow your audience. But there are better times to post on social media than others.

To find out when your own audience is active on social networks, grab this Google Analytics custom report we custom-built for you with love from CoSchedule. :)

It’ll tell you when your current audience is clicking through to read your content. That will help you understand what your most popular social networks are so you can use your time more effectively. You’ll be able to share your content even smarter.

So let’s use your own data to strategically choose the best times to share. First, choose the blog you’d like to apply the report to:

Find The Best Times For You To Share To Social Media

That report doesn’t look like much at first, but right off the bat you’ll see which networks are your most popular ones:

When you click through to see the data for each network, you’ll see the best days to post on that network. Take it one step further and click through on those days, you’ll see the best times to post on that network, too.

That Google Analytics custom report will work with your own data that comes directly from your audience. Use it to schedule your social messages at the best times to increase your traffic and opportunity to get more re-shares that could help you get more followers.

3. Share More Often To Get More Followers

The folks over at Beevolve recently posed the question: If you tweet more, will you get more followers?

Checkout here To Get More Followers With 21 Ways That Will Boost Your Social Media Traffic.

Sunday, 7 February 2016

The Ultimate Guide to Gmail Sponsored Promotions

If you’ve been wondering exactly how to advertise on Gmail, then this guide is for you! I’ll be covering pretty much every aspect of Gmail Sponsored Promotoions (GSP), from targeting and strategies, to ad creation, reporting and optimisation. Whether you’ve already tested GSPs or you’re brand new to them, this guide will provide insights and tips that can help you get the most out of them.Each section of this post is clearly headed so you can skip to the bits that you’d like to know about, and if you haven’t got time to read this now you can bookmark if for reference later!

I’ll be covering:

  • What are Gmail Sponsored Promotions?
  • How much do Gmail Sponsored Promotions cost?
  • Where do Gmail Sponsored Promotions appear? (devices, and account types)
  • Why use Gmail Sponsored Promotions? (the benefits and when they work best)
  • What Gmail Sponsored Promotions targeting options?
  • Strategies and tactics for using Gmail Sponsored Promotions
  • Gmail Sponsored Promotions ad specs: formats, image sizes, and character limits
  • Ad Types for Google Sponsored Promotions
  • Tips for using Google Sponsored Promotions
  • Industries that can’t advertise using GSPs (it’s not just the usual AdWords restrictions)
  • Gmail Sponsored Promotions Reporting
  • Setting up Gmail sponsored promotions

What are Gmail Sponsored Promotions?

They’re ads that appear in users Gmail inbox’s, above their emails. Cleverly designed to look like an email, they expand to a full add (in a variety of formats) once clicked.

Here’s an example from my inbox:

The Ultimate Guide to Gmail Sponsored Promotions

How much do Gmail Sponsored Promotions cost?

You are charged on a cost per click basis for GSPs, however the click is counted as any interaction with your ad, not necessarily a click to your website. For example if a user clicks the teaser ad and it expands into the larger full image ad you will be charged for that click. You only pay for the first click however, so if they then click through to your website, it doesn’t cost anything.

Where do Gmail Sponsored Promotions appear?

Gmail Sponsored Promotions appear in both mobile and desktop devices, with mobiles allowing for one ad spot, and desktop allowing for two.

The ads appear under the promotions tab of Gmail accounts, however this shouldn’t deter you from using them as Gmail automatically sorts users mail into tabs so many genuine emails land in the promotions tab and it’s not just a tab filled with ads and junk!

Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts.

Why use Gmail Sponsored Promotions? - Find out full story here,

Thursday, 4 February 2016

Microsoft Tests Underwater Data Centre

Microsoft Tests Underwater Data Centre

Microsoft has come up with a radical new way to store data - under the sea.

Testing of the firm's first underwater data centre - dubbed Leona Philpot after a character in an Xbox game - has just been completed in an initiative called Project Natick.

Data centres are believed to consume up to 3% of the world's electricity, according to researchers.

Large technology firms are keen to find energy efficient ways to store their increasing amounts of data.

Microsoft said its reasons for experimenting with underwater data centres were twofold.

Firstly, half the world's population is located within 125 miles (200km) of the coast so data centres in the sea would reduce latency - the time its takes data to travel from its source to customers.

But there were also environmental reasons for the trial. Putting the data centre in the ocean eliminated the need for cooling and, in future, if such centres could be colocated with offshore renewable energy sources, they could also produce zero emissions, according to Microsoft.

Its first underwater data centre operated 0.6 miles (1km) from the Californian coast from August to December 2015 and is now back at Microsoft's Redmond headquarters for analysis.

It was encased in steel and equipped with sensors to monitor the environmental conditions.

Greenpeace, which produces an annual report on how clean the the big technology firms are, believes Microsoft could do more.

first underwater data centre

"Experimental underwater data centres could be more sustainable if connected to offshore wind power, but Microsoft must focus more on investing in new renewable energy now. Microsoft is far behind Apple, Google and Facebook in sourcing renewable energy for existing data centres," said Tom Dowdall, a climate campaigner at Greenpeace.

Many tech firms are now considering new options for housing data - including moving them to countries with colder climates.

Source from BBC:

The Head Of Google Search, Amit Singhal Is Leaving The Company

The Head Of Google Search, Amit Singhal Is Leaving The Company
Dear Friends,

My life has been a dream journey. From a little boy growing up in the Himalayas dreaming of the Star Trek computer, to an immigrant who came to the United States with two suitcases and not much else, to the person responsible for Search at Google, every turn has enriched me and made me a better person.

As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more.

Now is a good time to make this important life change. Things are in amazing shape. Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.

It fills me with pride to see what we have built in the last fifteen years. Search has transformed people’s lives; over a billion people rely on us. Our mission of empowering people with information and the impact it has had on this world cannot be overstated. When I started, who would have imagined that in a short period of fifteen years, we would tap a button, ask Google anything and get the answer. Today, it has become second nature to us. My dream Star Trek computer is becoming a reality, and it is far better than what I ever imagined.

I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years. I am eager to see what kind of impact I can make philanthropically, and of course, to spend more time with my family--especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.

Feb 26 will be my last day at Google. My relationships are the most important thing I’ve accumulated in life and I’d love for that to continue. Please do drop me a line occasionally and we can have a cup of tea.

As Chief Si’ahl said “Take nothing but memories, leave nothing but footprints!” I am taking so many fond memories with me, and hopefully I’ve left a small footprint here.

With Love,

Thursday, 28 January 2016

20 SEO Tools Everyone Should Use

You can totally build a successful blog but there will be daily routines you will need to follow. You’ll need to check your blog statistics as well as your competitors. I have pre-selected a selection of SEO tools for bloggers that will increase your blogging success and enhance your online marketing. This is a huge amount of tools and services that will increase your search engine rank and SEO. 
Here are my top 20 SEO tools everyone should use.

Best SEO Tools

1. Buzz Sumo
This tools lets you find the most shared content for any topic or domain. Enter your competitors domain and let Buzz Sumo analyze what content has perform the best.

See who links to your competitors
Analyze your competitors backlinks
Identity great backlinks opportunities

Top Content: Helps understand how content may have been amplified by strong links.
Key Influencers:  Find the biggest influencers in your industry by topic or username.
Content Alerts: Lets you stay on topic of any topic, brand, or competitors. You can get alerts in real time as soon as new content is published.

2. Trello
Trello is the free, flexible, and visual way to organize anything with anyone. Lets you see everything about your project in a single glance.

3. SE Ranking

Check websites rankings in Google, Yahoo, and Bing search engines with 100% accuracy. SE Ranking will give you an advanced keyword analysis.

Here are my top 20 SEO tools everyone should use -

Wednesday, 27 January 2016

14 Most Important SEO Tasks in Order of Priority

14 Most Important SEO Tasks in Order of Priority

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials.

What makes things even more difficult is that you can’t just start anywhere and chip away at your work. If you want to see the most success, it’s important to prioritize the SEO tasks correctly.

Although it’s not always publicized, prioritizing SEO tasks is actually one of the things we see companies’ mess up most often. If you do certain SEO tasks out of order, you’re going to spend a lot of time and use up most of your resources to finally meet your goals.

In some worst-case scenarios you actually won’t be able to meet those goals because you started with something advanced and skipped the basics (without even knowing it!)

Although there isn’t an exact order to follow, it does help to split up the most common SEO tasks into categories, starting with the highest priority first…

#1 SEO priorities

Identify and remove duplicate content.

Nothing kills a website faster than duplicate content issues. It’s confusing for Google bots so you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Get rid of this immediately so you can start with a clean slate.

Check navigation and UX factors.

You have to make sure your website is easy to navigate and everything is cohesive. This has to do with the architecture and design. If you send people to a website that is confusing, it’s far too easy to click-away.

Make sure you have a responsive design.

In the past this may not have been such a priority, but mobile compatibility is crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks good on the small screen. The biggest and most basic way to do this is through a responsive design.

14 Most Important SEO Tasks in Order of Priority

Smart Ways to Combine Content Marketing with SEO

Smart Ways to Combine Content Marketing with SEOThe folks at developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them.

More importantly, I believe this infographic combines a ton of tools and distribution sites where you can reach multiple audiences. Distribution, promotion and repurposing content is an effective means of getting a greater return on your content investment… and this is a fantastic list of social, video, audio, podcast, syndication, aggregation, presentation, document, PDF, e-book, business listing, CSS, image, press release, infographic and web submission sites.

They’ve also added a great selection of social media, audit, keyword analysis, keyword rank, link management, backlink research, email and other search engine optimization tools.

Smart Ways to Combine Content Marketing with SEO -

Monday, 25 January 2016

6 Social Media WordPress Plugins for Bloggers

6 Social Media WordPress Plugins for Bloggers
Is your blog taking full advantage of social media plugins?

Looking for tools to help grow your following and encourage sharing?

The right WordPress plugins make it easy to grow your social media following and increase social shares.

In this article you’ll discover six WordPress plugins that’ll make your blog more social.

#1: Showcase Your Instagram Photos

Pictures are worth a thousand words, and Instagram is all about the pictures. Feature Instagram images and posts in a widget on your blog to help send new users to your Instagram profile, as well as to provide vibrant, alluring images for your blog.

The plugin that best lives up to this task is the appropriately titled Instagram Feed. It’s another free tool that’s easy to use and offers a lot of value. Use it to increase social engagement by automatically sharing your Instagram images with your blog readers.

6 Social Media WordPress Plugins for Bloggers

Instagram Feed also offers these handy features:

  • Display images from multiple Instagram accounts.
  • Choose the size of the images.
  • Provide a Load More option that allows people to load more of your Instagram images.

Because users often still flock to platforms like Facebook and Twitter first, having an Instagram feed on your blog is a great way to send your audience to your Instagram in hopes they’ll become new followers.

#2: Feature Your Twitter Feed

Twitter is a powerful social networking platform and being able to showcase some of your Twitter activity on your blog can be very effective.

WP Twitter Feeds is a free widget that simplifies the process, saving you from having to copy and paste code from Twitter. You just install the plugin and choose where you want to place the widget.

The plugin gives you the option to exclude replies to your tweets and show or hide Twitter intents. It connects through the API, so it never has access to or requires your password.

6 Social Media WordPress Plugins for Bloggers

Feature your latest tweets to give your blog social credibility and make it seem more alive and active to new visitors. It also helps connect your Twitter and your blog, making them seem like two parts of a whole.

Find more information about 6 Social Media WordPress Plugins for Bloggers here -

Sunday, 24 January 2016

5 Ways To Use Pinterest For Keyword Research

5 Ways To Use Pinterest For Keyword Research

Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are typically not idle searchers. They come to Pinterest with a mission, more often that mission is to find things to buy and learn.

According to a report by Ahalogy, 86% of people on Pinterest everyday have used Pinterest while online shopping.

They also spend more on average than users of other social networks. A study from Comscore found Pinterest users spend twice as much as the average social media user.

In other words, understanding your highest potential keywords on Pinterest will help you reach the shopping minded, high spending, online active customers that will be most valuable to your business.

Fortunately Pinterest has several ways to support your keyword research for free right on the platform. Here is a step by step guide to how to approach your keyword research on Pinterest.

1. Start By Exploring Topics

Pinterest has made the first step easy. The have organized all content on Pinterest into popular categories that you can easily explore. They even give you specific details about the popularity of each category and subcategory.

To the right of the Pinterest search box you'll see the list of Pinterest categories.

On every category page Pinterest lists the most common related topics as subcategories. Click through categories and subcategories to find the most popular topics associated with your category.

For example, clicking through "Technology" will show you this list of subcategories.

With each subtopic you can also see the number of followers of this topic. You can think of these topics as keyword groups. Knowing how many people are following this topic helps you determine how valuable this group will be to pursue.

You can continue to explore topics this way. Click through related topics to find out how many people are following that group and find more related sub categories.

Keep a list of topic groups and number of followers. This list will be the basis for you to begin to discover keyword phrases.


Learn more about how to use Pinterest For Keyword Research here at,

Make 2016 A Successful Year With 15 Free Marketing Worksheets

Make 2016 A Successful Year With 15 Free Marketing Worksheets

 Throughout the year, you’ve seen tons of marketing worksheets from the content marketing blog here at CoSchedule. We’ve filled them with great tips, actionable challenges, infographics, and there are even some ultimate guides to help you as a content marketer.

We thought we’d give you our most popular 15 marketing worksheets from the past year. They’ll make you more awesome at what you do. Think of it as a belated Christmas gift from us to you!

1. Make Your Headlines More Clickable With These 500+ Words

The Headline Analyzer is an amazing tool that’ll help you write the best headlines. It’s now inside CoSchedule, but we still have a free version of the Headline Analyzer online as well. Make sure you check it out.

When you use the words from this tear sheet of 500+ words, your headlines will become more emotional and relatable. In turn, you’ll get more clicks.

Actionable Takeaways:

  •    Write 20–35 headlines to improve your headline writing.
  •    Include emotion-filled words so your headlines will score higher in the Headline Analyzer.

2. Organize Your Blog Planning With An Editorial Calendar Template

An editorial calendar is one of the best ways to keep organized while planning great content. We have a great editorial calendar template for you to use for blog planning. It’s a great way to stay focused and en route toward your goal.

  • Remember to take into mind the different holidays and events that may affect you and your team. You’ll want to plan for them.
  • With an editorial calendar, you’ll meet your deadlines every time by setting achievable tasks. Break your big goals into smaller tasks. It’s so much easier to accomplish goals when you can see them in smaller chunks.

Actionable Takeaways:

  •   What is your big goal? Now break that into smaller tasks.
  •   How many posts do you want to publish a week? How many a month? Plan your calendar to work up the momentum to publish that amount of content.
  •   Do you send out email newsletters? If so, put these publish dates on your calendar as well.
  •   Set out to be realistic. Nothing is worse than trying to do too much. Do one thing well.
  •   What are some ways to turn visitors into your followers and followers into your customers?

3. Improve Your Social Media Strategy With This Template

One thing you’ll really want to focus on this coming year is building engagement and relationships on your social media platforms. Social media is important to growing your following because it’s one of the places on the Internet where your audience is.

Your social media goal should be to turn Facebook (Twitter, LinkedIn, Instagram, and Pinterest) followers into blog subscribers. And then from there, you can aim to turn those subscribers into paying customers, instead of letting them collect into a stagnant pile of emails resembling a dust bunny that’s been forgotten under a couch for way too long.

Actionable Takeaways:

  •   Brainstorm your content sharing strength. Which things do you share that do well?
  •   What are some things you could create using programs and apps that you have available, that you could share online?
  •   What can you create that’d be great for sharing on social media? (Think visually and interactive media.)

Make 2016 A Successful Year With 15 Free Marketing Worksheets -

25 Places to Find Free Photos You Will Actually Want to Use

25 Places to Find Free Photos You Will Actually Want to Use

Are you stuck in a rut when it comes to stock photos? It is a complaint heard often these days. Fortunately, more and more free photo websites have been popping up, giving you many options to find the perfect image.

There is no need to spend hours searching the web yourself for these websites, as I have compiled a large list of free photo sites that have images you will actually want to use. The sites are in no particular order and some have extremely niche categories.

(Note: Even though I provided notes about each website, be sure to review the sites’ license agreements to know how the photos can be used and if attribution is required.)


Every week, hundreds of high-resolution photos are added to According to, each one of their images is released under Creative Commons Zero and can be copied, modified and distributed, including images that will be used commercially. No attribution is required. They curate photos from around the web, but also have their own network of talented photographers.

2. Unrestricted Stock offers royalty-free images, videos, and vectors at no cost. As stated on their website, you can do pretty much anything with their online collections. The license agreement only has a few restrictions, which should be checked out before using their stock.

3. Superfamous features eye-catching images by Folkert Gorter. They are subject to the Creative Commons Attribution 3.0 license and can be used for your own purposes, as long as you give credit.

Find More Free Photos Sites You Will Actually Want to Use -

Friday, 22 January 2016

The Best 4 Resources for Quickly Writing Powerful Email Subject Lines

In the vast jungle of your recipients inbox, It´s hard to get your email subject lines noticed.

Better yet, get clicked!

So in this post I want to share my top 4 resources (1 of them is a free tool,) for creating the best email subject lines.

Each one out of these four will work on its own to improve your open and click-through ratios.

…and YES!

You will be able to use these resources for every type of headline anywhere.

In your blog post, social media posts, tweets, email subject lines, sales copy, optin forms, sub headings, product names and what not.

So these sparkling resources doesn´t just apply for email marketing.

Want to start with 49 killer copy-paste formulas?

I think we should :)

To read more story about Email Subject Lines tips, checkout here  -

Top 16 Most Effective Search Engine Optimization Tips

Top 16 Most Effective Search Engine Optimization Tips
Add caption

Quick Recap of World Wide Web

A Brief History Of The Web Infographic
Quick Recap of World Wide Web -

Thursday, 21 January 2016

How to Write Better PPC Ad Copy to Gain More Attention?

As a PPC Apprentice, ad copy did not send me running for the doors, because I had somebody holding my hand and guiding me. This ensured I did not run out into an intersection and get taken out by a car. Here are some ad copy writing tips for beginners, or maybe a refresher for somebody feeling stuck.

1. Keywords!

Utilize them in the Headline, Description, and Display URL. Visually, this will cause more bolding action on your ad, which will help draw eyes to your ad. This will also help improve your quality score, because quality score is tied to keywords.

2. Do your research.

Ask yourself, “What are my competitors using? Is it working?”

3. Talk to your audience.

This will make them feel like the company is a person instead of an inanimate object… Logical, right?

4. Consider the audience’s feelings and read their minds!

Think about what they could be looking for. You don’t want to make them feel pressured or annoyed by what you are writing. They could just want to learn more about you.

5. Utilize punctuation?!

Just… not like that. However, it does draw the eye and can add urgency to your description.

6. Build a rapport with ad extensions.

Ad extensions, like sitelinks and callouts, are your friend when they are relevant.

7. Know your destination (i.e., landing page).

Just like you don’t want to be duped by a present box filled with air, your audience doesn’t want to learn about something and not land on it. Therefore, make sure ad copy goes along with the landing page the ad is dropping people on.

8. Don’t lie!

You will lose credibility and your proverbial pants may kindle rapidly. If you state you are something, you’d better back it up thoroughly.

9. Fall in love with adjectives.

They are a friend you can trust while creating ad copies. Creating a good starter list of adjectives might be helpful because you can interchange them and test to see which one works best.

10. Pay attention to your display URL.

Google’s algorithm may cause it to be turned into an extended headline. This is a great opportunity to exploit!

Capitalization of Domain Name + Adding Keyword(s) at the End = Noticeable Relevance

Hopefully, these tips will help you with your endeavors. Comment below if you can think of any other great tips, ideas or a general remark.

This Useful information is derived from In2itive Search,

Wednesday, 20 January 2016

When Is The Best Time To Publish Blog Posts?

Here’s the scenario.

You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live.

Then you stop.


Because it’s at this point, you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? What timezone?

Fortunately, you don’t have to guess. In this blog post, we’re going to look at four studies that analyze the best time to publish blog posts for specific results.

Study #1: The Best Time To Publish For Traffic, Comments, & Links

In this study from KISSmetrics, Dan Zarrella, Search Engine Land, and HubSpot, we can learn a lot about blog publishing times. Goals for your blog post should be taken into account when determining optimal publishing time.

  •     Want the most traffic? The best publishing day is Monday and time is 11 am EST.
  •     Want the most comments? The best publishing day is Saturday and time is 9 am EST.
  •     Want the most inbound links? The best publishing days are Monday and Thursday, and time is 7 am EST.

Of course, there are pros and cons to publishing at the height of popular times in the day. Sure, you’ll get lots of visitors, comments, and engagement. But at the same time, you’ll get higher bounce rates and end up being buried in social newsfeeds along with all the other publishers taking advantage of popular posting times.

When Is The Best Time To Publish Blog Posts? -

7 Ways to Find Better Content Ideas

7 Ways to Find Better Content Ideas

How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds.

You and I both know that there’s a lot more that goes into solidifying a good content idea than the first few words that come to mind.

As content marketing becomes more popular and properly utilized, marketers will be producing more and more content. Currently, 91% of B2B marketers have started using content marketing. In addition, 77% of marketers plan to increase their content production over the next year.

A single good idea every now and again is not enough—you need several. And if you’re working efficiently (in batches), you should be coming up with at least 50 at a time, but then writing about only the best ones.

When you start a new content marketing campaign, ideas are relatively free flowing. You can write about just about anything in your niche. But once those “easy” ideas are exhausted, most marketers struggle.

They spend hours only to come up with a handful of mediocre content ideas. Not only is it a huge waste of time, but it is also mentally draining and frustrating. Most content creators struggle more with ideation than they do with the actual content creation.

I don’t want you to be one of them.

In this post, you will learn seven highly effective ways to find great content ideas—quickly.

While there can be some abstract thinking behind idea generation (which is the hardest part), you can minimize it by sticking to any combination of these tactics.

Let’s dive in… 

7 Ways to Find Better Content Ideas -

5 Things That Will Change Your Mind About Long Form Content Marketing

There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook. By long-form, we are of course talking about blog posts that reach at least 2,000 words long. Yikes!

So, what should a content marketer do? Is long-form content really worth the extra effort? It seems that way.

SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of content on the page had a direct correlation to the placement of the search results.

Content Marketing Tips

Crap. We aren’t going to get out of the long-form content thing so easily, are we?

In addition, back in 2011, Moz found that there seemed to be a direct correlation between the number of back links (links to their blog post from other websites) and the overall length of the content itself.

5 Things That Will Change Your Mind About Long Form Content Marketing -

What is Direct Traffic in Google Analytics?

First, when does a Direct session occur? It could be that someone typed a domain name (like into their browser or used a bookmark to directly access your site. However, Direct also includes a much broader pool of traffic, far beyond those two instances. Essentially, Direct sessions occur any time Google Analytics cannot determine another referrer. Other instances can include:
  • Clicking a link from an email (depending on email provider/program)
  • Clicking a link from a Microsoft Office or PDF document
  • Accessing the site from a shortened URL (depending on the URL shortener)
  • Clicking a link from a Mobile social media apps like Facebook or Twitter. Phone apps often do not pass referrer information.
  • Going to a non-secure (http) site from a link on a secure (https) site, as the secure site won’t pass a referrer to the non-secure site. For instance, if someone clicks a link on to go to, the analytics for will show the session as direct.
  • Accessing a site from organic search, in some instances, will end up being reported as Direct due to browser issues. An experiment conducted by Groupon showed as much as 60% of direct traffic may be from organic search.

How to Drive Organic Traffic Without Ranking in Google’s Top 10

The internet has evolved over the years.

Search engines have as well.

Where Yahoo once garnered most of the attention as the go-to search engine, we are now more familiar with Google as the one that most tend to prefer.

Once upon a time, you could stuff keywords in your content and just build backlinks to easily take over the top ten rankings.

Those days are long gone, after all of the shakeups and algorithm changes that Google has gone through.

Now, there’s much more that needs to be done to get those coveted top ten rankings, and it can be rather difficult.

However, that isn’t the ONLY way to get traffic, yet time after time that is the ONLY thing that people try.

How to Drive Organic Traffic Without Ranking in Google’s Top 10 -

Tuesday, 19 January 2016

How to Build an Email List my Blueprint?

One of the most important things you can do as a blogger is to build an email list from the very beginning. Growing a list of people that are interested in what you share is something that will benefit your blogging business for years and years.

Why Do I Need To Learn How To Build An Email List? how to build an email list

When you have an email list, it is like having traffic on demand to any new blog posts you write, new product you develop or even an affiliate product you want to share. Having a list also gives you another place that you can connect and build a relationship with your readers.

One great benefit to having a list is you can use auto responders to automate messages to your subscribers developing a powerful marketing funnel. Once you set up your auto responder it will run and sell for you automatically letting you focus on just building your list numbers.

Why Do I Need To Learn How To Build An Email List? Checkout here,

19 of The Most Common Mistakes Made By Non-Designers

It’s no news that the future of communication is visual. Nowadays, anyone who wants to draw attention to themselves in any field–whether it’s marketing or education or writing–must know how to craft a visual message like a pro.

The problem is that when everyone starts creating their own designs, the web becomes inundated with these poor visuals that not only annoy professional graphic designers, but also turn off viewers with enough design literacy to tell the difference between a good design and a bad one.

To aid you on your journey to creating your own captivating visual designs–ones that will actually grab your audience’s attention and keep it–we’ve compiled a list of some of the most common design mistakes committed by non-designers and amateur visual artists.

19 of The Most Common Mistakes Made By Non-Designers -

How to Fix Unusual Spike in Direct Traffic in Google Analytics

If you see an enormous increase of direct traffic on your Google Analytics out of nowhere, the spam can be involved. There are mainly 3 reasons for this to happen:
  • Bot or Direct spam attack is less common, but it is also harder to solve.
  • Ghost Spam is the most common.
  • Wrong configuration while trying to exclude the spam

Quick Navigation
  • Bot / Direct spam attack.
  • Ghost spam sending fake direct traffic
    • How to identify if the direct traffic is spam (ghost)?
    • How to stop fake direct traffic coming from ghost spam?
  • Using the referral exclusion list to block the spam

I'll explain each of these and how to solve them.

Bot / Direct spam attack.
This is less frequent than the next 2, but the effects are worse. In this case, the solution is more complicated since the direct visits use your hostname (in which the next 2 caused are based) and it may vary between properties. For that reason, there is not a unique solution.

Some of the properties show some patterns the most common is a spike in direct traffic at the beginning of July followed by a huge spike of one day, as you can see in the next graph. 

To Know More About, How to Fix Unusual Spike in Direct Traffic in Google Analytics checkout here,

A Visual Guide to Local SEO for Small Business Websites

A Visual Guide to Local SEO for Small Business Websites

Top 10 Mistakes You Should Never Make In Display Advertising

If you’re a digital display advertiser, you know this can be the worst of times and the best of times – based on what you’re doing. While there are more ways than ever to reach your target audience, there are also currently around 198 million active ad block users worldwide (Source: Ad blocking report). There may be more ways to fail then ever, but there are also even more ways to succeed.

Chances are you’ve had some wins and some losses with your display advertising experiences, but you may not know why some of your ads did better than others. 

Here are 10 things that you’re probably doing wrong -

29 Digital Marketing Checklists + Cheat Sheets for New Year 2016

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.

How to Improve Organic Visibility Through Hyper-Targeted Content

What was the last thing you searched for?

Our everyday lives are made up of questions. So many in fact, that you may not even register the process of answering a question half of the time – but there is a process.

You answer a person’s question based off of relevance, context and significance: who they are, what they asked, when they asked it, where they asked it, and how they asked it. Depending on the question, one of those five components may be more important than other, but all five are needed if you want to deliver an answer that’s relevant to the question posed to you.

Of course, this is not only how people deliver answers; it is also how they want to receive them. So it makes sense that online consumer journeys operate in a very similar fashion. For example, Google uses the same central idea. It focuses in on topic relevance, context clues and the significance of the query to understand the question and deliver an answer that is relevant to that user. Remember: relevance, context, and significance.

How to Improve Organic Visibility Through Hyper-Targeted Content -