7 Ways to Find Better Content Ideas

How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds.

You and I both know that there’s a lot more that goes into solidifying a good content idea than the first few words that come to mind.

As content marketing becomes more popular and properly utilized, marketers will be producing more and more content. Currently, 91% of B2B marketers have started using content marketing. In addition, 77% of marketers plan to increase their content production over the next year.

A single good idea every now and again is not enough—you need several. And if you’re working efficiently (in batches), you should be coming up with at least 50 at a time, but then writing about only the best ones.

When you start a new content marketing campaign, ideas are relatively free flowing. You can write about just about anything in your niche. But once those “easy” ideas are exhausted, most marketers struggle.

They spend hours only to come up with a handful of mediocre content ideas. Not only is it a huge waste of time, but it is also mentally draining and frustrating. Most content creators struggle more with ideation than they do with the actual content creation.

I don’t want you to be one of them.

In this post, you will learn seven highly effective ways to find great content ideas—quickly.

While there can be some abstract thinking behind idea generation (which is the hardest part), you can minimize it by sticking to any combination of these tactics.

Let’s dive in… 


7 Ways to Find Better Content Ideas - https://goo.gl/u4OXGh

5 Things That Will Change Your Mind About Long Form Content Marketing

There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook. By long-form, we are of course talking about blog posts that reach at least 2,000 words long. Yikes!

So, what should a content marketer do? Is long-form content really worth the extra effort? It seems that way.

SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of content on the page had a direct correlation to the placement of the search results.

Crap. We aren’t going to get out of the long-form content thing so easily, are we?

In addition, back in 2011, Moz found that there seemed to be a direct correlation between the number of back links (links to their blog post from other websites) and the overall length of the content itself.

5 Things That Will Change Your Mind About Long Form Content Marketing - http://goo.gl/BPUzZ3