There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook. By long-form, we are of course talking about blog posts that reach at least 2,000 words long. Yikes!
So, what should a content marketer do? Is long-form content really worth the extra effort? It seems that way.
SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of content on the page had a direct correlation to the placement of the search results.
Crap. We aren’t going to get out of the long-form content thing so easily, are we?
In addition, back in 2011, Moz found that there seemed to be a direct correlation between the number of back links (links to their blog post from other websites) and the overall length of the content itself.
5 Things That Will Change Your Mind About Long Form Content Marketing - http://goo.gl/BPUzZ3
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