SEO(Search Engine Optimization)
Driving traffic to your website via search engines is a process. If you’ve invested in SEO for your business before, then you know that it takes time to gain rankings. You also know that getting traffic from long tail keywords can become more beneficial than the targeted short tail keywords that take longer to rank for.
PPC(Pay Per Click) or Search Engine Marketing(SEM)
PPC advertising works almost as a silent auction for keywords. An advertiser places a bid on certain keywords that they believe their target audience would use when searching for their product. When someone does a search for those words, the search engine or website displays the ad on the page. The results of a PPC search will usually come up under a “Sponsored Ads” or “Sponsored Links” section on a results page. |
| SEO vs PPC |
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