When Is The Best Time To Publish Blog Posts?

Here’s the scenario.

You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live.

Then you stop.

Why?

Because it’s at this point, you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? What timezone?

Fortunately, you don’t have to guess. In this blog post, we’re going to look at four studies that analyze the best time to publish blog posts for specific results.

Study #1: The Best Time To Publish For Traffic, Comments, & Links

In this study from KISSmetrics, Dan Zarrella, Search Engine Land, and HubSpot, we can learn a lot about blog publishing times. Goals for your blog post should be taken into account when determining optimal publishing time.

•     Want the most traffic? The best publishing day is Monday and time is 11 am EST.
•     Want the most comments? The best publishing day is Saturday and time is 9 am EST.
•     Want the most inbound links? The best publishing days are Monday and Thursday, and time is 7 am EST.

Of course, there are pros and cons to publishing at the height of popular times in the day. Sure, you’ll get lots of visitors, comments, and engagement. But at the same time, you’ll get higher bounce rates and end up being buried in social newsfeeds along with all the other publishers taking advantage of popular posting times.

When Is The Best Time To Publish Blog Posts? - http://goo.gl/BHWXdv