Our everyday lives are made up of questions. So many in fact, that you may not even register the process of answering a question half of the time – but there is a process.
You answer a person’s question based off of relevance, context and significance: who they are, what they asked, when they asked it, where they asked it, and how they asked it. Depending on the question, one of those five components may be more important than other, but all five are needed if you want to deliver an answer that’s relevant to the question posed to you.
Of course, this is not only how people deliver answers; it is also how they want to receive them. So it makes sense that online consumer journeys operate in a very similar fashion. For example, Google uses the same central idea. It focuses in on topic relevance, context clues and the significance of the query to understand the question and deliver an answer that is relevant to that user. Remember: relevance, context, and significance.
How to Improve Organic Visibility Through Hyper-Targeted Content - https://goo.gl/MMoyaV
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